AI
Free AI Masterclass with Ken Sky and Eric Bos
Live on Zoom Sat 14 Nov 19:00 CET

AI hands‑on × hands‑off

In one hour you'll know which work in your company needs a person, and which work you can hand to AI.

  • The basics of AI, and why it has done so little for you so far
  • What to hand to AI, and what to keep away from it
  • Design from AI that looks like your company made it
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87%of small business owners use AI
22%of them save no time with it
61%have no plan for it

You tried AI. It didn't change much.

You ask your salesperson how the month is going. You get a story. The number is somewhere in the CRM.

The proposal for last week's lead is still on your laptop.

You hired someone sharp. Today they spent the afternoon copying data from one screen to another.

You pay for ChatGPT. You check everything it writes twice, so it saves you nothing.

What it writes sounds like every other post in your feed.

You'd give it your client list if you knew where that data went.

If you nodded at two or more, this hour is for you.

AI is the last 10%. Most owners start there.

If AI has saved you no time so far, it isn't the tool. Eric's mentor put it this way. AI is not even ten percent of the job. Clarity comes first, structure second, AI third.

Most owners start at three. They buy the tool and point it at a business that runs on memory and stories. It does what it can with what it gets. So we do the hour in order.

01

See it

Sales, marketing, money and delivery on one screen. Eric shows the dashboard he built for a real estate marketing agency. It has more than 50 ad accounts on it, and they have opened it every day for a year and a half.

Business OS dashboard: today's tasks, monthly revenue against goal, pipeline by stage and a summary of the last call
02

Sort it

Some work needs a person. A lot of it doesn't. You learn to tell which is which, starting with follow-ups, proposals, meeting notes and the "quick question" emails.

03

Hand it over

Give AI your voice, your offers and your prices once. After that, what it makes looks like yours. Ken shows a video Claude edited in his own brand font.

Do this sum before Saturday.

Take what your best employee costs you per month. Estimate how much of their week goes to copying, pasting, chasing and reminding. Multiply the two.

That is what you pay every month for work Claude does for about $200.

"Whatever we show you should feel like: wow, I can do that. That's how easy it is."

Ken Sky on what Saturday should feel like

Claude was on our planning call

We planned this masterclass on Zoom. Partway through, a map of the plan appeared on Ken's screen. Nobody had asked for it. Then Ken recorded a short clip and told Claude to edit it in DaVinci. Claude did the cuts, the captions and the music.

A dashboard opened every day for a year and a half

Eric built it for a real estate marketing agency. It covers more than 50 ad accounts and tracks ad spend and NPS. Their clients see their own numbers inside the agency's CRM. The owner's words: "After 4 years in business we now finally started tracking the correct KPIs and our service got better."

Is this hour for you?

Yes, if

  • You have 3 to 20 people on the payroll
  • You still write the proposals and chase the follow-ups yourself
  • You pay for ChatGPT and couldn't say what it has saved you
  • You want two weeks away without your phone

Skip it if

  • You work alone. You're welcome, but our examples are about teams.
  • You want a coding course
  • You want AI to make you rich by Friday

Who teaches the hour.

KSKen Sky

Ken Sky

Video, communication and design

Ken produces virtual events and video for companies, and coaches owners on how they come across on camera. He edits, designs and runs his own business with AI every day.

EBEric Bos

Eric Bos

Sales, systems and dashboards

Eric gets called in when a company grows faster than the way it's run. He fixes how sales, marketing and operations work together, then puts it all on one screen.

Free for the first 50 sign-ups

The full presentation handout.

Everything is shown live. The first 50 people to sign up also get the full presentation afterwards, so they can look things up. Want help putting it into practice? At the end we tell you how to build it with us.

Questions.

Do I need to be technical?

No. If you can copy and paste, you can follow.

Is there a replay?

No. It's live only.

Are you going to sell me something?

Yes, briefly, at the end. We tell you how to build this with us. The hour is useful without it.

Is my company data safe?

We spend a few minutes on exactly that. Some worries are real and some aren't, and we show you how to set it up safely.

Which AI tool do I need?

None. We show what we use and which cheaper options do the job.

What time is it for me?

19:00 Amsterdam, 18:00 London, 1 PM New York, 12 PM Winnipeg.

One live hour. Saturday 19:00 CET.

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Free AI MasterclassSat 14 Nov, 19:00 CET. Free handout for the first 50
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